Work Experience

2023 - Present | Social Media Manager | High Precision Marketing & Design 

• Build and manage clients' online presence, expanding reach and engagement through strategic social media campaigns.

• Create, schedule, and analyze content for Facebook, Instagram, and LinkedIn to maximize audience interaction.

• Develop and execute content strategies tailored for both B2B and B2C audiences to promote services and products.

• Capture and edit high-quality photo and video content to enhance storytelling and brand visibility.

• Track key social media metrics and optimize performance based on data insights.

2022 - Present | Executive Board Member | Alameda County Latina Chamber of Commerce

• Lead the Communication Committee, overseeing social media management, content creation, brand development and messaging.

• Develop well-planned strategies and engaging multimedia content to drive audience interaction and brand awareness.

• Manage social media engagement by responding to comments, fostering community discussions, and encouraging user-generated content.

• Lead the Technology Committee to develop the website, membership sign ups, publish upcoming events, and plan to build innovative mobile applications for the organization.

2016 - 2022 | Program Manager | BRIDGEGOOD

• Managed engagement, communication, and outreach to eight hundred and ninety-four (894) community colleges and universities across the Bay Area and Northern California to provide career development resources in the field of design and tech. 

• Conducted two hundred and ten (210) site visits and class presentations for community college and university-level students to educate and provide program offering details.  

• Educated and impacted five thousand one hundred and two (5,162) students. 

• Managed up to sixty (60) design studio clients per quarter, hire talent, and design/operate workflow between client, designer, and studio staff. 

• Proactive problem-solving, and day-to-day operations for a fast-moving business environment.

• Coordinated sixty (60) events including the Inspire Oakland Final Student Presentation, Inspiration Awards Gala to raise funds, Oakland Small Business Week to educate small businesses about social media, and one-off events with tech partners to educate students. 

• Managed, developed,  grow and execute the UX Design Apprenticeship program from 2016 through 2022. Educating one hundred and two (102) apprentices with the fundamentals of user experience design such as design systems, design thinking, research, design sprint and product development. 

• Facilitated, analyze data, organize documentation, design assets, Trello Task management, Slack communication, Zoom meeting, and Miro activities for all core programs.

• Increase social media engagement and strategies for web content both product and org site.

• Assist Executive Director and Adobe Residency Program participants with the development of an organizational socialization site for the organization. Reassure that each process and steps are accurate and effective for future new employees. 

• Helped establish and maintain client partnerships with Salesforce, Beyond, Slack, Google, Twitter, Adobe, The Golden State Warriors, LISC, AnewAmerica, Renaissance Entrepreneurship Center, LCCR, and Unity Council.

• Performed QA & Outreach tasks for the web application BRIDGEGOOD.com. Primary tasks included collecting, entering, organizing, researching, analyzing, and conducting live demos for students, business owners, and stakeholders.

• Onboarded 8,040 portfolios, 1,094 small businesses, 571 curate events, revise 18,325 pieces of artwork and assist 260 paid projects on BRIDGEGOOD.com

• Work and collaborate with Engineers, Product Lead and UX Designers to improve the quality and functionality of the web application. 

2016 - 2018 | Designer & Technical Provider | Bus Rapid Transit (BRT) for the City of Oakland and AC Transit 

• Work with six (6) nonprofits LISC, AnewAmerica, Renaissance Entrepreneurship Center, LCCR, and Unity Council to develop and perform technical services along International Blvd. for the Bus Rapid Transit Technical Assistant program with the City of Oakland and AC Transit. 

• Led a team of three (3) designers to create design collateral, and capture content for social media.

• Conduct digital literacy sessions with 140+ Spanish-speaking businesses along the 11.5-mile corridor on International Blvd.

• Collect and enter data into the Salesforce platform, and create case studies for monthly reports to the City of Oakland.

2015 | Digital Designer, Intern | Oakland Digital Arts and Literacy Center 

• Attend a Social Media Boot Camp and optimized personal social media channels for professional use.

• Create a presentation desk about how to use Twitter for your business and teach a group of small business owners.

• Train and educate a business owner about social media platforms (Google My Business, Yelp, Facebook, Instagram, and Twitter).

• Rebrand a small business logo for print and digital use.

• Help plan, organize, and design assets for Oakland Digital's Social Media event at Oakland City Hall for about 250 attendees.

2012 - 2016 | Assistant Manager | Taco Bell

• Assist store manager with the creation of employee schedules, interviewing future employees, and training new associates.

• Delegate work and carry out various administrative duties such as handling cash and bank deposit.

• Perform administrative tasks, such as answering telephones, placing food orders, and communicating with the corporate Area Coach. 

• Ensure customer satisfaction.

Skills

Education

2022 | Google Project Management Certificate/Courses - Coursera

2022 | Google User Experience Design Certificate/Courses - Coursera

2017 | Business Management, AA - Diablo Valley College

2015 | Social Media Marketing Certificate - Oakland Digital Arts and Literacy Center Inc

2016 | Art Digital Media, AA - Diablo Valley College

Language

English & Spanish